From Our Past, For Your Future - Colets Health and Fitness Brand Refresh

We're thrilled to unveil a new chapter in the Colets Health and Fitness journey. As we usher in a new era for Colets, we're excited to introduce our refreshed brand identity, marking a significant evolution while staying true to our roots.

Honouring Our Legacy

Our story began in 1977 as the Thames Ditton Sports and Squash Club, founded by the Old Paulines as a not-for-profit establishment.

Since then, we've proudly served as a cornerstone of the Thames Ditton community, promoting physical and mental wellbeing while nurturing inclusivity and community spirit.

A Vision for the Future

As we look to the future, we're committed to staying ahead of the curve in an ever-evolving industry.

That's why we've undertaken a subtle yet impactful brand refresh, reflecting our ambitions in the health and fitness landscape while honouring our legacy as a leading provider in the community.

A Modernised Identity

Our refreshed brand identity encompasses a refined logo design, typography, colours, and imagery, all supported by comprehensive brand guidelines.

Logo

At the heart of our rebranding efforts, we've preserved the iconic 'deer' ident, a symbol deeply ingrained in the Colets brand.

Renowned for its recognition and brand equity, the 'deer' epitomises our core values. This graceful creature not only symbolises regeneration but also represents balance in life – embodying both strength and sensitivity. As a reminder of resilience, adaptability, and the significance of staying grounded, the 'deer' continues to serve as a timeless emblem of our
commitment to our community's wellbeing.

Colours

Our colours are a tribute to the beauty that surrounds us and the vitality of our community.

With names like St Pauls, The Rythe, Bushy Park, Island Barn and Surrey Sunset, each hue reflects the landscapes that inspire us, infusing our brand with a sense of tranquillity and vibrancy.

From the gym floor to the spa, these refined colours set the tone for a holistic wellness experience that is both rejuvenating and enriching.

Typography

In our typography, we've seamlessly merged traditional serif with modern sans-serif fonts, embodying our fusion of heritage and contemporary values.

This tasteful contrast reflects our commitment to honouring our rich history while embracing innovation and progress.

Imagery

Our imagery paints a vivid picture of the Colets experience, featuring dynamic shots of members engaging in fitness and health activities against the backdrop of our welcoming facilities.

With a commitment to diversity and representation, our images inspire individuals on their wellness journey and authentically reflect our inclusive community culture.

The Health and Heart of Thames Ditton

Our new tagline, "The Health and Heart of Thames Ditton," embodies our unwavering commitment to our local community.

Colets is where health goals are met and meaningful connections are made. As a golden thread woven into the fabric of Thames Ditton, we proudly serve as a premier destination for health, wellness, and community.

Embracing Our Community

At Colets, we're more than just a health club - we're also a lifestyle brand that celebrates the holistic journey to wellness. Beyond providing state-of-the-art facilities, we strive to create a vibrant community where individuals can connect, grow, and thrive together.

Our commitment to being a proud representation of our collective shines through in everything we do. From our diverse range of fitness classes to our social events and community initiatives, we create a sense of belonging that extends far beyond the gym floor.

As a real embodiment of our members' lifestyles, we understand that wellness encompasses more than just physical fitness. It's about nourishing the mind, body, and soul, and finding balance in all aspects of life.

Rebrand Roll-Out

Members, guests, and the wider community can expect to see changes rolled out gradually from April 2024, with a website revamp later in the year.

As we embark on this exciting new chapter, we reaffirm our commitment to being the "Health and Heart of Thames Ditton," embodying a welcoming community spirit and a holistic approach to health and wellness.

Join Us on the Journey

We invite you to join us on this journey. Whether you're a longstanding member or considering joining our community for the first time, we're excited to welcome you to a revitalised Colets Health and Fitness.

Stay tuned for more updates and announcements as we continue to evolve and innovate in our mission to promote health, wellness, and community.